MMD Discover our MMD tools for external brands

Discover our MMD tools for external brands


Have you ever thought about the evident link that exists between your target audience and the premium target audience of Delhaize?




Digital Signage - Entrance

Reach 1.200.000 customers weekly with our Digital Signage solution implemented in 100 POS ( + Extra 70 yet to come)

Give extra visibility to your OOH campaign with this premium network

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Checkout Screens 

All screens at the check-out of the Delhaize stores (170 screens in 60 stores).

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Caddy Drive 

This tool provides continuous advertising throughout the shopping trip and unbeatable exposure to a captive audience. The steering bar is equipped with an NFC tag. Customers can retrieve current offers, videos, enter a game or a contest, and much more. 

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Caddy Move

Two-sided laminated communication on the shopping carts 

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Online Communication & Activation


Checkout Page

Give visibility to your brand on the most important page of the funnel on the Delhaize Website : The checkout page where we observe great metrics such as :

• +/- 450.000 page views per month

• Average Time Spent on page : 1 min.

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Store Locator Banner

Extend the reach of your digital campaigns with a visibility on our Store Locator Page where you will get 100% SOV in a week, with a reach of +/- 40.000 unique visitors/month

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Zigzag Advertising 

Reach our online Shoppers with our ZigZag tool. This “Out Of The Box” solution will be distributed to 30.000 unique buyers over a period of 4 weeks. Great touchpoint to build awarness amongst our online shopper

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Product Sampling 

Why should sampling only be used by FMCG-Brands? Be outstanding, original & creative in your communication

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Targeted & Personalized communication 


Dedicated e-mail 

E-mail sent up to 85.000 contacts and linked to a specific landing page. Targeting based on the shopper behaviour

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Insert e-mail

Insert of a branded banner in the Delhaize weekly e-news. Possibility to segment up to 85.000 contacts or to send the news in a massive way up to 800.000 contacts. 

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Direct mail

Mailing send to a specific target (min. 50.000 contacts). Great touchpoint to build awarness amongst Delhaize's shoppers!

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Delhaize Magazine

A solid value for your media plan : The leading magazine in Belgium, #1 CIM Certified, meaning the most read magazine with more than 2.700.000 readers. Lots of advertising possibilities : A4, Advertorial, Mini Mag,…

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Contact Julie Parisel for a personalized offer