In collaboration with Media Marketing, MMD brings you "The Rise of Retail Media", a video program dedicated to the challenges of retail media, and more specifically three debates between CEOs and media agency experts as well as digital specialists.
On the menu:
- Panel discussion: Retail Media a growing piece in the media mix with Christine Brone (PHD), Gino Baeck (GroupM), François Chaudoir (Space)
- Case: How Payconiq fully exploited the potential of Retail Media presented by Lotta De Meulenaere (Payconiq)
- Panel discussion: The possibilities offered by data and the personalization of campaigns with Damien Nicolas (Mediaplus Group), Jean Michel Depasse (GroupM), Pieter Jadoul (AdSomeNoise)
- Case: Arla builds its market in Belgium through personalization presented by Thierry Van Obbergem (Arla Food)
- Panel discussion: User experience and the last step in the marketing funnel with Sascha Van der Borght (Publicis Groupe), Wouter Proot (Mindshare Belgium), Cédric Cauderlier (MountainView)
- Case: Irish Meat raised awareness through inspiration presented by Germain Millet (Bord Bia – The Irish Food Board) et Pascale Audergon (Business Solutions)