Objectives
- What was the impact of an event (packaging change, release of a competitor's product, direct mailing….) on your sales and your range of products?
- What is your sales evolution with regard to the category, per week?
Duration
1 sending
Media Booking
3 weeks
Nice to know
Deliverable
- PDF document
- Period: Open Choice
- Store Perimeter: Open Choice
- Category: Predefined based on own categorization
Post reporting
- Unit sales evolution of promoted product/range pre. vs post-event (units and %)
- Turnover evolution of promoted range/product pre. Vs post-event (€ and %)
- Unit sales evolution per week vs. all other brands of the category (graphic)
