You have a new product to launch or a fantastic innovation, but you don’t know how to make it successful? At MMD, we realize that such a key moment needs extra visibility. Our innovation pack can help your product to take off quickly! Launch a new product by using different tools!
Rules:
- Used for 1 Brand
- All tools must be used over a period of 8 weeks
Included in this Program:
- Dedicated e-mail
- Till 200.000 contacts
- 1 Commercial Display - Pack Small - 2 weeks
- Target the shoppers with the highest purchase intention via Delhaize online data throughout the buying journey
Reach: more than 100.000 impressions
- Target the shoppers with the highest purchase intention via Delhaize online data throughout the buying journey
- 1 Extended Audience - 1 week
- Push product for free collect - 1 week
- Free preparation cost for the consumer by buying your product
- Digital signage Entrance Network Small - 1 week
- 89 screens (national coverage)
- Stopper Small Pack Large - 4 weeks
- Drive extra traffic to the shelf and highlight a product range
Duration
1 until 4 weeks in a period of 8 weeks
Media Booking
6 weeks
Nice to know
- advantageous package price
Post reporting
Ad Hoc on demand --> Mix of different reports
Objectives
Brand awareness
Inspiration
Engagement / Consideration
