In collaboration with Media Marketing, MMD brings you "The Rise of Retail Media", a video program dedicated to the challenges of retail media, and more specifically three debates between CEOs and media agency experts as well as digital specialists.
Hosted by Alex Thore (Magis) and with Olivier Degrez and Anja Desmedt (MMD).
On the menu:
- Panel discussion: Retail Media a growing piece in the media mix with Christine Brone (PHD), Gino Baeck (GroupM), François Chaudoir (Space)
- Case: How Payconiq fully exploited the potential of Retail Media presented by Lotta De Meulenaere (Payconiq)
- Panel discussion: The possibilities offered by data and the personalization of campaigns with Damien Nicolas (Mediaplus Group), Jean Michel Depasse (GroupM), Pieter Jadoul (AdSomeNoise)
- Case: Arla builds its market in Belgium through personalization presented by Thierry Van Obbergem (Arla Food)
- Panel discussion: User experience and the last step in the marketing funnel with Sascha Van der Borght (Publicis Groupe), Wouter Proot (Mindshare Belgium), Cédric Cauderlier (MountainView)
- Case: Irish Meat raised awareness through inspiration presented by Germain Millet (Bord Bia – The Irish Food Board) et Pascale Audergon (Business Solutions)
