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Instore - Stopper medium + cut

Ecover

Context

Ecover changed the packaging of their Washing-up liquid. The new bottle is now made out of 100% recycled plastic and is still 100% recyclable. They want an instore tool to promote the new bottle.

Solution

MMD adviced the instore tool stopper medium + cut. This is a perpendicular communication to the shelf with a cut-out shape to highlight the new packaging. It is an eye-catcher that will reinforce their brand image and the product range.

 

Stopper medium

Results

Period  4 weeks
Reach category

99.800

Category turnover evolution

19,8%

Promoted product/range turnover evolution

259,7%

 

2 images
TARGETS

TARGETS

Eco-friendly consumers

Objectives

Brand awareness

Eye catcher

Education