The Nutri-Score label is helping consumers make nutritious choices when filling their shopping baskets
Duration
6 weeks
Media Booking
6 weeks
Nice to know
What's included ?
- Stopper small SM+AD – 4 weeks
Communication perpendicular to the shelf – 40x12 cm
- Segmented insert e-mail – 1 sending
Predifined segmented group based on the categories 100.000 contacts
- Sponsored products – 4 weeks
Optimize the position of your products on e-shop Delhaize within its Category – 2 products
! Rules !
Used for 1 brand
All tools must be used over a period of 6 weeks
Objectives
Brand positionning
Change perception
